22 de dezembro de 2011

Vendas do Iphone despencam na Europa


O tão esperado lançamento do Iphone 4S ajudou a Apple no que diz respeito a participação de mercado nos Estados Unidos e na Grã-Bretanha, mas a fabricante está perdendo terreno no restante da Europa, segundo dados da empresa de pesquisas Kantar Worldpanel ComTech divulgados nesta quinta-feira.

"Na Grã-Bretanha, nos Estados Unidos e na Austrália, o novo Iphone continua evaporando das prateleiras por causa do Natal. No entanto, essa tendência nem de longe é mundial", disse o diretor de análise de consumo global, Dominic Sunnebo.

O mercado de smartphones é atualmente dominado pelo Google, que revolucionou o segmento ao lançar a plataforma Android.

A fatia de mercado da Apple nas 12 semanas até o fim de novembro subiu para 36 por cento nos Estados Unidos, contra 25 por cento um ano antes, enquanto na Grã-Bretanha cresceu de 21 para 31 por cento, segundo a Kantar.

A participação da empresa caiu de 29 para 20 por cento na França em um ano. Na Alemanha, cedeu de 27 para 22 por cento, com quedas similares na Itália e Espanha.

"O mercado francês está mostrando um sinal crescente de sensibilidade a preços", afirmou Sunnebo.

Em parte, as vendas na Europa do modelo mais caro da Apple foram prejudicadas pela economia fraca em todo o continente.

O Google teve participação de mercado entre 46 e 61 por cento em todos os mercados. Fabricantes de celulares como Samsung Electronics, Sony Ericsson, LG  e Motorola Mobility utilizam a plataforma Android.

"Na Alemanha, o Android liderou ao alcançar 61 por cento das vendas de smartphones nas últimas 12 semanas, sendo o Samsung Galaxy S II o aparelho mais vendido", acrescentou Sunnebo.



English




The October roll-out of Apple's Iphone 4S boosted its position in Britain and United States, but the new phones failed to excite interest in continental Europe, where Apple's share of the fast-growing smartphone market slipped.


The smartphone industry is dominated by Google, which has stormed the market with its free Android platform.


"In Great Britain, the U.S. and Australia, Apple's new Iphone continues to fly off the shelf in the run-up to Christmas. However, this trend is far from universal," said Dominic Sunnebo, global consumer insight director.


Apple's market share in the 12 weeks to end-November rose to 36 percent in the United States from 25 percent a year earlier and in Britain to 31 percent from 21 percent, Kantar said.


However, in France its share slipped to 20 percent from 29 percent and in Germany to 22 percent from 27 percent. Similar drops were seen in Italy and Spain.


"The French market is showing increasing signs of price sensitivity," Sunnebo said.


In part, the European sales of the expensive Apple model were hit by weakening economies across the continent.


Euro zone GDP grew just 0.2 percent in the third quarter and most economists expect it to contract in the fourth and also in the first three months of next year, sending the bloc back into recession after its two-year recovery from the worst global financial crisis since the 1930s.


The euro zone's own crisis with government debt has scared off investment and eaten into business and consumer confidence, particularly since August when investors intensified their scrutiny of the bloc's problems.


European consumers are keeping a lid on their expenses as government spending cuts and job losses deprive companies of demand for goods and crush exports.


Google had market shares of between 46 and 61 percent in all markets. Cellphone makers like Samsung Electronics, Sony Ericsson, LG Ericsson and Motorola Mobility all use its Android platform in their phones.


"In Germany, Android achieved a dominant 61 percent share of smartphone sales in the latest 12 weeks, with the Samsung Galaxy S II the top selling handset," Sunnebo said.